Kawhi Leonard and New Balance join forces once again on a new tonal update of the KAWHI 2 sneaker model for the season - the latest Goosebumps colorway prematurely prepares for Halloween. The mid-cut silhouette has vibrant green accents that are applied in associated with the October holiday.
The bold green is meant to represent the look of slime and it makes its way onto the collars, the tongue, and the interior lining section. Branding nodding to New Balance can be seen on the lower heel, the tongue, and the forefoot bold. There is a 'Kawhi' touch in a Goosebumps-themed font on the tongue as well. Rounding out the shoe is a dead tree graphic on the lateral heel.
Florescent Green Basketball Sneakers
New Balance's KAWHI 2 Shoes Get a Goosebumps Design Update
Trend Themes
1. Goosebumps-inspired Sneakers - New Balance's KAWHI 2 Shoes Get a Bold Halloween Update
2. Holiday-themed Footwear - Seasonal Design Updates Provide Niche Opportunity for Footwear Brands
3. Colorway Marketing - Vibrant Accents and Bold Colors Cement Sneakers as Fashion Accessories
Industry Implications
1. Footwear - Brands Can Capitalize on the Seasonal Push for Bold, Themed Sneakers
2. Fashion - Bold and Unique Colorways Are Becoming a Staple in Fashion as Sneakers Grow in Popularity
3. Marketing - Holiday Colorway Sneakers Provide a Distinct Marketing Opportunity for Footwear Brands