Guess who’s the star of Yves Saint Laurent’s sexy new fragrance ad? None other than Kate Moss. Kate Moss’ YSL ad for the fashion house’s Parisienne perfume is definitely on the steamy side. In the ad, Moss is shown in the backseat of a taxi getting hot and bothered as she fantasizes about a rendevous with a mystery man. The rendevous is on a bed of satin roses and Parisienne perfume bottles.
The Parisienne fragrance is described to be a perfume "of ultra femininity, warmed by the imprint of the man who brushed against her…" So it smells kind of a like a guy?
Backseat Sensuality Campaigns
Kate Moss' YSL Perfume Ad is Steamy
Trend Themes
1. Sensual Advertising - Companies in the fashion and beauty industries can capitalize on the trend of provocative and steamy advertising campaigns.
2. Celebrity Endorsements - The use of famous models and actors in fragrance and cosmetic advertising can attract attention and create a buzz around a product.
3. Fragrance Descriptions - Fragrance companies can experiment with unconventional and intriguing scent descriptions to stand out from competitors and appeal to consumers looking for unique fragrances.
Industry Implications
1. Fashion - Fashion companies can use sensual advertising to promote their clothing lines and create an image of sophistication and glamour around their brand.
2. Beauty - Beauty companies can benefit from celebrity endorsements and steamy advertising campaigns, which can draw attention to their products and increase sales.
3. Fragrance - Fragrance companies can differentiate themselves by developing unique scent descriptions and using provocative advertising to capture the attention of consumers and stand out in a crowded market.