In this gorgeous Kate Moss for Fred Jewelry campaign shoot photographed by Sonia Sieff, the super model poses seductively while displaying the pieces she designed for the LVMH-owned jewelry label.
These Kate Moss for Fred Jewelry campaign ads feature pieces from the Fred Jewelry Fall Winter 2011-2012 collection, which includes a beautiful back-grazing necklace, elegant rings and simple stud earrings in charming shapes like crescent moons and stars. Apparently, the pieces are all inspired by Moss's tattoos. Styled by Marine Braunschvig, the campaign has Moss wearing festive attire including a pretty silver-stitched blouse and a see-through dress accented with black shag.
The Kate Moss for Fred Jewelry pieces, available online and at Harrod’s in London and Fred’s boutiques in France and Tokyo, range in price from $473 to a whopping $47,300 USD.
Model-Designed Adornments
The Kate Moss for Fred Jewelry Fall Winter 2011 Campaign
Trend Themes
1. Model-designed Jewelry - Supermodels or other influential figures collaborating with and designing for jewelry brands creates a marketing buzz and amplifies sales through the power of celebrity endorsement.
2. Tattoo-inspired Jewelry - Designing jewelry inspired by a tattoo theme provides a unique and sentimental connection between the wearer and the product, allowing for customization and personalization of the jewelry experience.
3. Luxury Brand Collaborations - Collaborating with luxury brands and exclusive retailers such as LVMH, Harrod's, and Fred's boutiques, gives jewelry brands like Fred an elevated level of prestige and cachet.
Industry Implications
1. Jewelry - Jewelry designers can leverage influential figures like supermodels to appeal to a larger audience by offering unique, personalized, or exclusive designs.
2. Fashion - Fashion companies can launch jewelry lines with celebrity designers and leverage cross-promotion to increase brand awareness and sales.
3. Luxury Retail - Luxury retailers can partner with exclusive jewelry brands to provide clients with high-end, exclusive collections and increase sales through the power of luxury brand collaboration.