Cordial brand Karvan Cévitam taps into the growing demand for sophisticated, adult-targeted soft drinks and specifically appeals to young, pre-family adults who are looking for interesting alternatives to alcohol. The Karvan Cévitam Signature Blends were created to offer lighter and fresher choices than the Karvan Cévitam core range, all the while sharing an appealing way for men and women alike to elevate their drinking experiences.
In the premium range, there are refreshing flavors like Lime & Mint, Strawberry & Rhubard, White Grape & Elderflower and Lemon & Orange Blossom, each of which can be diluted with water. As the name of the range suggests, there's plenty of customization that can happen as consumers are free to adjust the amount added exactly to their taste.
Elevated Fruit Cordials
Karvan Cévitam's Signature Blends Create Customized, Non-Alcoholic Drinks
Trend Themes
1. Sophisticated Soft Drinks - Opportunity for brands to cater to the growing demand for adult-targeted, non-alcoholic beverages with unique and interesting flavors.
2. Customizable Drink Experiences - Potential for brands to offer personalized beverage options that allow consumers to adjust flavors and dilution to their preferences.
3. Pre-family Adult Market - Untapped market of young, childless adults seeking alternative beverage options that provide elevated drinking experiences.
Industry Implications
1. Beverage Industry - Innovative potential for beverage companies to create sophisticated, non-alcoholic drinks that cater to adult consumers.
2. Flavoring and Extracts Industry - Opportunity for flavoring and extracts manufacturers to develop unique and refreshing flavors for premium soft drink options.
3. Hospitality Industry - Potential for bars, restaurants, and hotels to offer customizable non-alcoholic beverages that provide a unique and elevated drinking experience for adult customers.