The new Karlie Kloss Vogue UK spread for the January 2011 issue features menswear-inspired ensembles fit for an upscale office look.
Wearing long-legged trousers, Karlie Kloss gets a tall boost in fashion. Tailored and loose-fitting pants matched with silk blouses, boyfriend blazers and technicolor shirts make this sassy office look easily transferable into posh evening wear. The Karlie Kloss Vogue UK spread makes this menswear-inspired fashion feminine and girlie.
Implications - Designs which pertain to more than one category are attractive to consumers who look for versatile styles. Pieces combining more than one aesthetic are appealing to customers who are feeling the monotony of focusing on just one. In order to appeal to a wider audience, companies could place their efforts on creating more fluid items.
Long-Legged Workwear Shoots
Karlie Kloss Vogue UK Editorial is a Tall Order of Fashion
Trend Themes
1. Versatile Fashion - Designs which combine more than one aesthetic are appealing to customers who are feeling the monotony of focusing on just one.
2. Menswear-inspired Fashion - Menswear-inspired fashion is being transformed into feminine and girlie styles by tailoring long-legged trousers and loose-fitting pants.
3. Day-to-night Apparel - Sassy office looks that are easily transferable into posh evening wear offer day-to-night apparel options to customers.
Industry Implications
1. Fashion & Apparel - Companies in the fashion and apparel industry could focus on creating more versatile and fluid designs to appeal to a wider audience.
2. Office Wear - The transformation of menswear-inspired fashion into feminine styles offers disruptive innovation opportunities for the office wear industry.
3. Evening Wear - The availability of sassy office looks that are easily transferable into posh evening wear offers disruptive innovation opportunities for the evening wear industry.