For the December issue of the fashion magazine, the Karlie Kloss Vogue China 2012 editorial features the model twice in every photo.
At first glance, there appear to be two models in this photoshoot: one with a womanly flair in glamorous ball gowns, and another with a more androgynous appeal in menswear inspired apparel. However, Karlie Kloss is the only model, demonstrating her versatility and very different styles of posing. The ingenious photographer, Sølve Sundsbø, juxtaposes the dramatic and feminine side of Kloss with the more toned down, yet still chic, side of Kloss. The model's attire stands out in this stark contrast, with tailored suits complementing the flowing dresses and chunky boots offsetting the dainty heels.
The Kloss Vogue China 2012 editorial shows two sides of the same coin.
Stark Doppelganger Editorials
The Karlie Kloss Vogue China 2012 Photoshoot Plays with Perspective
Trend Themes
1. Dual Perspective Fashion - An emerging trend in fashion editorials where models are captured in a single image presenting contrasting styles or personas.
2. Versatile Model Photography - A trend in fashion photography where models showcase their range by portraying different characters or styles within the same shoot.
3. Contrasting Fashion Styles - A growing trend in fashion editorials which juxtapose dramatic and feminine attire with more toned down, androgynous-inspired fashion pieces.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities lie in creating innovative techniques for capturing models in a single image portraying different styles or personas.
2. Fashion Editorial - The evolving trend of contrasting fashion styles present opportunities to create visually compelling narratives and showcases for fashion brands.
3. Fashion Design - Exploring contrasting fashion styles can inspire designers to create unique collections that blend dramatic and feminine elements with androgynous-inspired fashion.