Wet Hair Editorials (UPDATE)

The Karlie Kloss Vogue Australia Features an Unfinished Beauty Look

The Karlie Kloss Vogue Australia editorial advocates a new kind of beauty. In addition to the eccentrically feminine outfits shown throughout, it revolves around an unfinished beauty look as well. It is as if Kloss stepped straight out of the shower and into her pretty ensembles. Her hair looks completely drenched and her skin still has a dewy look to it.

Lensed by fashion photographer Kai Z Feng, the Karlie Kloss Vogue Australia editorial is part of the cover shoot for the magazine's March 2012 issue. Styled by fashion editor Naomi Smith, the editorial boasts standout pieces from fashion labels such as Louis Vuitton, Alexander McQueen, Rodarte and Chanel.

Hairstylist Roberto di Cuia created the wet lock look for the Karlie Kloss Vogue Australia editorial while Christopher Ardoff did the makeup.
Trend Themes
1. Wet Hair - Opportunity for beauty companies to create products and styling techniques for achieving a wet hair look.
2. Unfinished Beauty - Potential for skincare brands to develop products that enhance a dewy, fresh-faced look.
3. Eccentric Fashion - Fashion designers can explore unconventional, feminine outfits that embrace a unique sense of style.
Industry Implications
1. Beauty - Disruptive innovation opportunity for beauty companies to create products and styling techniques for achieving a wet hair look.
2. Skincare - Potential for skincare brands to develop products that enhance a dewy, fresh-faced look.
3. Fashion - Opportunity for fashion designers to explore unconventional, feminine outfits that embrace a unique sense of style.

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