Kari Gran is a Seattle-based, women-owned natural skincare brand that targets women over the age of 40. The brand recently launched a new crowdfunding initiative through StartEngine to ignite growth and expand its investor base. Investments can start as low as $250 and Kari Gran plans to use the funding to continue developing a simple, easy-to-follow system to help women age naturally through menopause.
"In 2020, only 2.3% of venture capital funding was received by women-owned companies, despite the fact they own 40% of businesses," says Lisa Strain, Co-Founder and CEO of Kari Gran. "Regulation CF makes it possible to change that statistic. In previous fundraising rounds, our minimum investment required a large commitment, but by lowering the cost of entry, we can invite more of our loyal, die-hard customers and their spheres of influence to be a part of our growth."
According to the brand, around the age of 40, a woman's skin tends to become dry, dull, saggy, and flaky due to the drop in estrogen. Moreover, there is a loss of collagen and natural oil, however, Kari Gran's natural, oil-based product help to replenish moisture and make the skin appear more supple and fresh. The brand is one of few serving a largerly underserved market.
Women-Over-40 Skincare Brands
Kari Gran Announces Crowdfunding Campaign Through StartEngine
Trend Themes
1. Women-over-40 Skincare - As women over 40 become more conscious about skincare, there is a growing demand for natural-based products that cater to their specific needs.
2. Regulation CF Crowdfunding - The use of Regulation CF crowdfunding provides an opportunity for women-owned companies to secure funding and grow their business, despite challenges in venture capital funding.
3. Natural-based Skincare - Consumers are increasingly attracted to simple, easy-to-follow skincare routines and natural-based products that help them age naturally through menopause.
Industry Implications
1. Skincare - The skincare industry can capitalize on the growing demand for natural-based products formulated to address the specific needs of women over 40.
2. Venture Capital - Venture capital firms can embrace diversity and support women-owned companies by investing in innovative businesses that cater to underserved markets.
3. Crowdfunding Platforms - Crowdfunding platforms can continue to support women-owned companies by offering a low-cost, accessible form of funding that allows them to expand and grow their business.