Kar L’Art de L’Automobile works in collaboration with Salomon to deliver a new iteration of the ACS Pro Advanced sneaker model for the season. Kar L’Art de L’Automobile is often known for creating accessories and streetwear designs that are inspired by racing and classic luxury cars.
This time around, the shoe is designed with the inspiration of colors that are seen on a traffic light, resulting in a vibrant look. It fuses all of the tones together across the lifestyle look, detailing the cafes, the midsoles and the mudguard in a bright green hue to represent 'go.' Red is applied to the mesh underlays for a bright and breathable look, and finally yellow makes its way onto the overlays.
Vibrant Traffic Light-Themed Footwear
Kar L’Art de L’Automobile and Salomon Join Forces on a Shoe
Trend Themes
1. Traffic Light-themed Footwear - The trend of using unusual color schemes on footwear designs can be embraced to create novelty products.
2. Racing-inspired Streetwear Designs - The trend of incorporating racing and car-inspired elements into streetwear fashion can be leveraged to increase brand appeal to a niche audience.
3. Collaboration Between Luxury and Athletic Brands - The trend of partnership between high-end fashion companies and athletic apparel brands can be explored as a strategy to reach diverse markets.
Industry Implications
1. Footwear - Footwear companies can embrace vibrant and novel color combinations to innovate their products.
2. Fashion - The fashion industry can integrate car-themed designs into their clothing lines.
3. Athletic Apparel - Athletic apparel companies can explore collaborations with luxury brands to expand their market reach.