Kar L'Art de L'Automobile works in collaboration with Porsche to design a collection of wearables that are set to launch at Dover Street Market London. The most notable item to join the capsule is the Karacing jacket that is detailed in a familiar green shade.
The same shade can be seen on the Porsche 968 cat and has a series of racing graphics throughout. There are also branding details that nod to Recaro at the top chest of the design. Another notable item in the collection is the simplistic black jumper that is marked with the Porsche Crest on the front with a collaborative car that is seen on the back. The rest of the capsule includes two white tees, a car freshener, socks, and more.
Car-Themed Graphic Streetwear
Kar L'Art de L'Automobile and Porsche Join Forces on Wearables
Trend Themes
1. Collaborative Streetwear Collections - More collaborations between fashion brands and automakers can lead to unique, streetwear-inspired apparel pieces that generate interest among fashion-forward consumers.
2. Graphic-printed Apparel - As seen in this collaboration, clothing items with racing graphics and other automobile-inspired prints can attract both car enthusiasts and fashion-forward consumers.
3. Branded Accessories - Automobile manufacturers can consider partnering with fashion brands to create branded accessories, like car fresheners and socks, to expand their product offerings beyond cars.
Industry Implications
1. Fashion and Apparel - Fashion brands can capitalize on their collaborations with automakers to reach out to a previously untapped market of car enthusiasts.
2. Automotive - Automakers can leverage their collaborations with fashion brands to expand their brand beyond cars and into the fashion industry.
3. Accessories - The demand for branded accessories can create an opportunity for both the fashion and automotive industries to cross-promote their products and expand their clientele base.