I have to admit that the main reason I am writing about the Kapital AW 2010 collection is because I love the direction they took with their campaign. Deciding against the cookie-cutter boy model, they have enlisted hardened men to rock their nomadic gear.
Entitled ‘Innocent World,’ there is definitely a freedom of innocence in the Kapital AW 2010 line. Creating an easy-to-wear collection made for fashionable yet practical men, I suspect that it will be well received.
Scruffy Nomadic Fashion
The Kapital AW 2010 Collection Modeled by Manly Men
Trend Themes
1. Nomadic Fashion - Disruptive innovation opportunity: Create a clothing line that combines nomadic styles with modern fashion, appealing to adventurous and practical men.
2. Hardened Men Models - Disruptive innovation opportunity: Utilize unconventional male models with a rugged and authentic look to showcase fashion collections, challenging traditional beauty standards.
3. Innocent World Collection - Disruptive innovation opportunity: Design a fashion line that captures the essence of innocence while incorporating practicality and fashionable elements, targeting a niche market seeking unique styles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and inclusive fashion practices that prioritize unique styles and practicality, catering to diverse customer preferences.
2. Modeling - Disruptive innovation opportunity: Create a modeling agency that represents models with non-conventional looks, promoting authenticity and challenging traditional beauty standards in the industry.
3. Adventure Gear - Disruptive innovation opportunity: Develop a line of adventure gear inspired by nomadic fashion, blending style and functionality to meet the needs of adventurous individuals.