While the name of the Kanguru Smartowel might lead people to think that it has some funky electronic features about it, in reality it is much more simple. The Kanguru Smartowel has been named so because it sports a pocket specifically tailored to smartphones. Yet there is more to this drying cloth than meets the eye.
A stylish bathroom accessory, the Kanguru Smartowel can be worn multiple ways to ensure convenience, comfort and style as soon as a person steps out of the shower. Presented during the IFA electronics show in Germany, the Kanguru Smartowel was created in collaboration with Italian manufacturer Lavatelli. Although affordable, Dvice does raise a good point, "A towel you can wear like clothes with a pocket? Isn't that called a bathrobe?"
Pocketed Drying Cloths
The Kanguru Smartowel Boasts a Specific Compartment for Smartphones
Trend Themes
1. Smart Towels - The Kanguru Smartowel showcases the trend of adding smart features to everyday household items, opening up opportunities for other smart towel innovations.
2. Wearable Bath Accessories - The Kanguru Smartowel represents the trend of creating wearable accessories for convenience and style, inspiring other bath accessory innovations that can be worn like clothes.
3. Collaborative Product Design - The collaboration between Kanguru and Lavatelli demonstrates the trend of partnering with other manufacturers to create innovative and stylish bathroom products, paving the way for future collaborative designs.
Industry Implications
1. Home Textiles - The smart towel trend presents disruptive innovation opportunities for the home textiles industry to create towels with built-in smart features like pockets for smartphones.
2. Fashion Accessories - The emergence of wearable bath accessories, like the Kanguru Smartowel, presents disruptive innovation opportunities for the fashion accessories industry to create stylish and functional bath-related wearables.
3. Bathroom Fixtures - The collaborative design approach showcased by Kanguru and Lavatelli opens up disruptive innovation opportunities for the bathroom fixtures industry to create innovative and multi-functional bathroom accessories.