CLOT works in collaboration with Kangol on a collection of headwear as a nod to past eras. The inspiration behind the capsule celebrates the 90s. Specifically, the brands are influenced by the hip hop culture of the time. There are five hats that make up the capsule, including two bucket hats, one Bermuda style hat, and two baseball caps.
The hats boast bright color palettes and materials such as the iconic Silk Royale by CLOT. The photographs that show off the new hats are taken with some fisheye lens to really bring back the essence of the 90s. One of the most notable pieces is the bucket hat made from red corduroy and white silk materials on each side.
90s Hip Hop-Themed Headwear
Kangol Joins CLOT on a Capsule of Eclectic Hat Designs
Trend Themes
1. Nostalgia Fashion - There is an opportunity for brands to create more products inspired by past eras, particularly 90s culture.
2. Collaborative Merchandising - Brands can work together to create unique collections that offer customers a diverse range of products.
3. Distinctive Designs - There is a demand for products that stand out due to their materials, color palettes and unique finishing touches.
Industry Implications
1. Fashion - The fashion industry can take inspiration from past eras to create new products that resonate with customers.
2. Music - Musicians can collaborate with fashion brands to create merchandise that reflects their style or music genre.
3. Photography - There is an opportunity for photographers to use vintage techniques and equipment to capture the look and feel of past eras for contemporary brands or content creation.