'Le Kale Project' is one that aims to introduce the kale green vegetable to France. Kristen Beddard grew up eating kale in the US, but when she moved to Paris, she found that the vegetable seemed relatively new to the country, so much so, that most French people wouldn't be able to identify it by name if they were shown a picture of it.
Even though France has markets that are plentiful with fresh produce, it was incredibly difficult for Beddard to locate it. So, she took to the Internet to see if others were also searching for kale in France. Sure enough, she wasn't the only one.
By getting the word out about kale, Beddard managed to make help the vegetable become more mainstream in markets, restaurants and kitchens in France.
Vegetable Reintroduction Projects
Kristen Beddard Brings the Romance of the Kale Green to France
Trend Themes
1. Vegetable Reintroduction - Opportunity for introducing overlooked or underutilized vegetables to new markets.
2. Food Localization - Rise in demand for locally sourced and grown produce in a globalized world.
3. Cultural Adaptation - Opportunity to adapt and introduce foreign food items to new cultures.
Industry Implications
1. Agriculture - Innovative farming methods to grow and market niche vegetables.
2. Food Service - Opportunity for restaurants and cafes to incorporate new vegetable options into their menus.
3. Marketing and PR - Demand for creative marketing campaigns to promote unfamiliar vegetables and create consumer awareness.