McDonald's and kale aren't two concepts that most people associate, but the fast food giant is looking to change that with the introduction of this surprisingly healthy option, the egg white and turkey sausage bowl with kale.
This breakfast bowl is a shrewd measure by McDonald's as it shows that they listen to their customers and are on top of the latest healthy culinary trends. However, this healthy breakfast is not expected to be introduced in menus anywhere outside California.
This means that Californians will be the only ones to enjoy an egg white and sausage bowl with the healthy addition of kale. As far as McDonald's is concerned, this health-conscious move ensures that the fast food giant will continue to be able to compete against all the other big fast food chains.
Kale-Infused Breakfasts
McDonald's Egg White and Turkey Sausage Breakfast Bowl Contains Kale
Trend Themes
1. Healthy Fast Food - McDonald's introduction of a kale-infused breakfast bowl demonstrates a disruptive innovation opportunity in the healthy fast food trend.
2. Customer-centric Menus - The addition of kale to McDonald's menu shows their commitment to listening to customer preferences and incorporating popular healthy culinary trends into their offerings, presenting a potential disruptive innovation opportunity for customer-centric menus.
3. Regional Menu Differentiation - The introduction of the egg white and turkey sausage breakfast bowl with kale exclusively in California presents a disruptive innovation opportunity in regional menu differentiation, allowing McDonald's to cater to specific consumer preferences and market demands.
Industry Implications
1. Fast Food - The introduction of a kale-infused breakfast bowl by McDonald's presents a disruptive innovation opportunity for the fast food industry to incorporate healthier options into their menus.
2. Culinary/restaurant - McDonald's inclusion of kale in their breakfast bowl showcases a disruptive innovation opportunity for the culinary/restaurant industry to explore and incorporate trendy and healthier ingredients into their dishes.
3. Competitive Fast Food Chains - The introduction of a kale-infused breakfast bowl indicates a disruptive innovation opportunity for competitive fast food chains to respond and develop their own healthy breakfast options to keep up with evolving consumer preferences.