Inspiration comes from unusual places, and Kakao Friends' Hotel collection was inspired by the idea of staying indoors. Staycations have grown in popularity and this new and comfortable line makes for the perfect excuse to take the day off.
The line is comprised of everything one might need to relax, like bathrobes, bath mats, hotel-style slippers, soft towels, beer glasses, tea mugs and more. The line takes on a pastel-toned aesthetic, that only adds more to the relaxing aesthetic.
The standout from the line is the terry cloth bathrobes, which arrive in two colorways - royal blue and a soft white. The reverse of this piece is embroidered with the brand's adorable smiling tear drop-shaped character.
Staycation-Inspired Clothing Lines
Kakao Friends' Hotel Collection Encourages You to Stay Indoors
Trend Themes
1. Staycation-inspired Clothing - Opportunity for fashion brands to create comfortable and relaxing clothing lines that cater to the growing trend of staycations.
2. Pastel-toned Aesthetics - Opportunity for interior design and home decor industries to incorporate calming pastel colors into their products to create a soothing and cozy atmosphere for staycationers.
3. Adorable Character Design - Opportunity for brands to utilize cute and appealing character designs in their product lines, attracting customers who are looking for whimsical and fun staycation essentials.
Industry Implications
1. Fashion - Fashion brands can capitalize on the staycation trend and create clothing lines that prioritize comfort and relaxation.
2. Interior Design - Interior design companies can incorporate pastel-toned aesthetics into their products to enhance the cozy atmosphere of staycation spaces.
3. Branding and Marketing - Branding and marketing agencies can help brands develop and promote adorable character designs that resonate with staycationers looking for unique and appealing products.