Over the past few years, ancient grains like quinoa have come into the spotlight as rich sources of protein and fiber—but Kañiwa may be on track to become the newest superfood.
Kañiwa is cousin to quinoa that's smaller, darker and sweeter, with a size that's smaller than a regular quinoa seed. As such, companies like Pereg Natural Foods are introducing this new food to consumers by branding it "Baby Quinoa." One of the biggest difference between quinoa and Kañiwa is that the latter boasts more iron and it does not contain saponins, or the bitter flavor that comes from not rinsing quinoa grains properly prior to cooking.
Pereg Natural Foods' Baby Quinoa will be one of the new products to be introduced at this year's Natural Products Expo West in Anaheim, California.
Small-Scale Ancient Grains
Pereg Natural Foods' Kañiwa is Half the Size of Regular Quinoa Seeds
Trend Themes
1. Ancient Grain Varieties - As more unique and nutritious ancient grain varieties such as kañiwa are discovered, there is an opportunity for the development of new and healthy food products.
2. Alternative Plant-based Proteins - Kañiwa's high protein content and sweet taste present an opportunity to explore new plant-based protein options that appeal to consumers’ preferences for healthy foods with good taste.
3. Small-scale Farming - The demand for ancient grains opens an opportunity for small-scale farmers to grow the new variety of grains and leverage their smaller farms to explore new markets.
Industry Implications
1. Food and Beverage - As the demand for healthier products increases, the food and beverage industry can explore new product development opportunities using Kañiwa and other ancient grains as ingredients.
2. Agriculture - The discovery of new and healthier ancient grain varieties like Kañiwa presents an opportunity for niche agriculture industries to cultivate and supply these crops.
3. Retail - The rising demand for alternative and healthier foods provide an opportunity for retailers to capitalise on this trend and expand their product offering to cater to health-conscious consumers.