Kachorovska's latest campaign takes place in the National Art Museum of Ukraine—an institution in the epicenter of the war that has been transformed into a liminal space with empty frames and no originals. This caught the eye of the contemporary fashion designer who thought the evacuated National Art Museum was "a symbol of embodiment of the feelings of every Ukrainian during, namely emptiness and hopelessness." As such, Kachorovska's latest campaign shoot took place within the institution. The lookbook features a heroine who "looks into herself" while showcasing Kachorovska's Spring/Summer 2023 capsule. The imagery reflects on what is inside, emphasizing the "decisions and actions [that] depend on our relationship with ourselves," regardless of what is happening outside.
In the Spring/Summer 2023 debut, individuals can witness "a resurgence of the ballet flats," the comfort of stretchy and form-fitting materials, and a gold-accented color palette.
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Trend Themes
1. Art Museum-inspired Fashion - Opportunity to create fashion campaigns that utilize the unique aesthetics of art museums and their liminal spaces.
2. Emphasis on Self-reflection - Opportunity to incorporate themes of self-reflection and personal growth into fashion campaigns.
3. Resurgence of Ballet Flats - Opportunity to capitalize on the return of this classic footwear style in fashion design.
Industry Implications
1. Fashion - Industry can draw inspiration from art museums to create unique and visually striking fashion campaigns that stand out from competitors.
2. Art - Industry can collaborate with fashion designers to showcase art collections and incorporate their artwork into fashion designs.
3. Footwear - Industry can take advantage of the renewed popularity of ballet flats and incorporate this classic style into their designs.