The 2nd skin underwear campaign by JWT Dubai for K-Lynn Lingerie just won the Dubai Lynx 2008 Print Gold award on 2 April, 2008.
The goal of the campaign is to show you just how comfortable you would be wearing them, as if you are wearing nothing.
The print ads are titled "bra", "string" and "Panty", so you would expect that they feature a bra, a G-string and panties. Right? Well, K-Lynn Lingerie is your 2nd skin, so you only see a small strategically placed ribbon decoration.
While I find "nudevertising" for some brands a bit much (I mean, how much sense does advertising for jeans using naked people make?), but in this case it is totally appropriate and cleverly employed.
The campaign was photographed by Tina Patni with art direction by Rania Makarem and Sally Tambourgi.
Wearing Nothing
K-Lynn Lingerie 2nd Skin Campaign
Trend Themes
1. Nudevertising - Opportunity for brands to creatively use nudity in advertising campaigns to evoke a sense of comfort and authenticity.
2. 2nd Skin Apparel - Growing trend of clothing brands promoting their products as a second skin, emphasizing comfort and seamless fit.
3. Strategic Minimalism - A move towards minimalistic advertising that strategically uses small decorative elements to create an impact and intrigue viewers.
Industry Implications
1. Lingerie - Opportunity for lingerie brands to promote their products as a second skin, focusing on comfort and sensuality.
2. Fashion - Emerging trend in the fashion industry towards minimalist and seamless clothing designs that provide a second skin experience.
3. Advertising - Opportunity for advertisers to employ strategic minimalism and nudevertising to capture attention and create a lasting impression.