For its Spring/Summer 2022 collection, British fashion label JW Anderson has launched its signature sneaker in a range of bold new colorways.
In particular, the iconic unisex silhouette arrives in four vibrant singe-hue color schemes: French Pink, Turquoise, Chalk White, and Black. The new colors adorn both low-top and high-top versions of the sneakers while the shoes themselves maintain the original models' leather and canvas materials. In addition, all versions of the updated shoes come with chunky rubber outsoles.
No doubt, JW Anderson's new sneakers should appeal to sneakerheads who like to stand out. For those interested, all eight updated sneakers are now available on the brand's website where they retail for $375 for low-tops and $395 for high-tops.
Bold Pastel Sneakers
JW Anderson Unveils Its Signature Sneaker in New Eye-Catching Colorways
Trend Themes
1. Bold Colored Sneakers - The rise of colorful sneakers in the fashion industry can bring potential opportunities for using bold and unique colors in other shoe styles and apparel.
2. Chunky Outsoles - The trend of chunky rubber outsoles in sneakers can influence the design of athletic and casual footwear by offering a combination of style and functionality.
3. Unisex Sneakers - The popularity of unisex sneakers can create opportunities for brands to design and promote gender-neutral footwear and apparel lines.
Industry Implications
1. Fashion - Bold pastel sneakers highlight the fashion industry's willingness to experiment with bold colors and innovative designs to appeal to younger generations.
2. Athletic Footwear - The chunky outsole trend in sneakers presents an opportunity for athletic footwear companies to incorporate this design into their products and appeal to fashion-conscious consumers.
3. Retail - Unisex sneakers provide a valuable business opportunity for companies to market their products to a broader audience and expand their customer base.