The J.W. Anderson Fall/Winter 2014/2015 campaign includes a series of masculine motifs. And while these motifs are pervasive, the label has done so in a contained manner by delivering a boyish appeal in a moderate sense that will certainly be well-received by fans of the brand come autumn.
Stylist Benjamin Bruno walked the thin line between masculinity and femininity while producing these advertisements. This was made readily apparent via wide legged trousers, chunky clog heels and button up tops, pieces that while made for women can also be reinterpreted for male shoppers.
Hair expert Gary Gill also needs to be recognized in large part for this J.W. Anderson production. He slicked and pinned back the tresses of models Yulia Musieichuk, Marta Placzek and Phillipa Hemphrey, enabling them to take on the look of men.
Moderately Masculine Fashion Campaigns
The J.W. Anderson Fall/Winter 2014/2015 Ads Are Boyish
Trend Themes
1. Boyish Appeal - Fashion brands can explore how to deliver a boyish aesthetic to their campaigns while maintaining a moderate sense.
2. Gender-fluid Styling - Stylists can walk the line between masculinity and femininity by using pieces that can be reinterpreted for both male and female shoppers.
3. Gender-bending Beauty - Incorporating gender-bending hairstyles can add a unique touch to fashion campaigns and allow models to take on different identities.
Industry Implications
1. Fashion - Fashion brands can use these trends to create inclusive and gender-neutral campaigns.
2. Beauty - Beauty industry professionals can explore how gender-bending hairstyles can add a unique touch to their work.
3. Marketing and Advertising - Marketing and advertising professionals can use these trends to create inclusive campaigns that challenge traditional gender norms.