JUV Activewear is a brand that is dedicated to creating high-quality activewear that is suitable for women of all shapes, sizes, and styles. The brand's mission is to change the paradigm and provide every woman with the opportunity to feel stunning in her own skin.
JUV Activewear's products are designed to be both supportive and versatile, making them a perfect fit for anyone who wants to stay active. The brand's website states that they are here to help women get rid of all the wrong information they've been fed about their bodies and to demand a world that welcomes all of us, all of our bodies and all of our lifestyle choices.
Inspired by this shift in thinking, the brand set out to create activewear that actually fits and flatters every single diverse body shape, size, and style. And they have succeeded in doing so, with a wide range of squat-proof sets that are available in different shades and sizes.
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Trend Themes
1. Inclusive Activewear - JUV Activewear is creating high-quality activewear that is suitable for women of all shapes, sizes, and styles, opening a new market for inclusive activewear.
2. Body-positive Fashion - JUV Activewear is dedicated to providing women with the opportunity to feel stunning in their own skin, inspiring a new wave of body-positive fashion.
3. Versatile Workout Wear - JUV Activewear creates activewear that is both supportive and versatile for anyone looking to stay active, fostering innovation in the workout wear industry.
Industry Implications
1. Athleisure - JUV Activewear's inclusive and versatile activewear products offer an extension to the athleisure industry for women of all body types.
2. Fashion and Apparel - JUV Activewear's mission to create high-quality activewear for all body types will drive inclusive fashion innovation.
3. Fitness and Wellness - JUV Activewear's focus on creating versatile workout wear that fits all body types may drive innovation in the fitness and wellness industry.