Superstar singer Justin Bieber has teamed up with luxury scooter maker Vespa to launch the exclusive Justin Bieber x Vespa, which will arrive in three model types: 50, 125, and 150 ccs.
The new Bieber-designed scooter does not mark the first time that Vespa has partnered with major players outside the automotive space. For example, the company had previously teamed up with high-end fashion brands Giorgia Armani and Dior to create their own custom scooters. However, with the new model, the scooter was personally concieved and designed by the pop star himself, rather than a whole team belonging to a brand or fashion house.
"The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those.’ And I had such a great time, just the wind flying through my hair, the freedom. It was fun," said Bieber describing his inspiration for teaming up with Vespa.
Pop Star-Designed Scooters
The Justin Bieber X Vespa Was Ideated and Designed by the Singer
Trend Themes
1. Celebrity-branded Products - Opportunity for other luxury brands to collaborate with high-profile individuals and create custom products that appeal to their audience.
2. Personalization of Luxury Goods - As high-end brands work with individuals to create their own product, a trend may arise for luxury goods to be personalized for each customer.
3. Influence of Pop Culture on Product Design - As celebrities begin to play a larger role in product design, the influence of pop culture on product design will rise, opening up opportunities for collaboration with celebrities in designing products for their fans.
Industry Implications
1. Luxury Goods - High-end brands can collaborate with celebrity to create exclusive, personalized luxury goods.
2. Automotive - Opportunities for celebrity-branded vehicles, customization options and personalization in automotive industry.
3. Entertainment - Celebrities can exert influence on product design, creating products that appeal to their fans and therefore expand the boundaries of entertainment industry.