Pushing the boundaries of the growing outdoor cinema experience in Australia is the Junkyard Cinema, literally a cinema set up in an old junkyard in a bohemian part of the city of Melbourne.
Inspired by a cinema set in a Roman alleyway, the cinema shows cult classics and short films throughout the summer months. Patrons can indulge in beverages from the onsite bar, however bring your own chair and creature comforts.
Implications - This is the perfect example of the kind of low-rent, borderline ironic cool ideas that would certainly gain traction in many parts of North America. Ideas like this happen all the time, but they are rarely as well executed as the Junkyard Cinema.
Junkyard Cinema
Outdoor Entertainment Experience in a Junkyard
Trend Themes
1. Outdoor Cinema Experience - Opportunity to incorporate unique venues like junkyards to create an unconventional cinema experience.
2. Cult Classic Films - Catering to a niche audience with a love for cult classics and short films, presenting potential for cult film events.
3. Bring Your Own Chair - Idea of allowing attendees to bring their own comfortable seating for outdoor events can be extended to other industries.
Industry Implications
1. Film Industry - Exploration of unconventional venues and showcasing cult classics can attract a wider audience.
2. Event Planning - Incorporation of unconventional venues can create unique experiences for attendees, potentially increasing demand and opportunities for event planners.
3. Hospitality Industry - Integration of outdoor cinema experiences can be added to bars, restaurants, and hotels as a new offering to increase revenue and attract customers.