The Jung Business Backpack is an accessory designed by Nicole Nassif that would provide young professionals with a way to maintain their style and their form when heading into the office. The backpack incorporates all the essentials of a standard business bag with a padded laptop sleeve, ample storage space and additional protection from drops or bumps. The front section is paired with a series of see-through areas that allow colored storage compartments to be visible from the exterior, and provides a dedicated spot to stow essentials like smartphones, writing utensils and more.
The Jung Business Backpack, which is named after the German word for "young, takes a whimsical approach to traditional staunch professional accessories to help young career persons show off their personality.
Playful Millennial Professional Backpacks
The Jung Business Backpack is Stylishly Functional
Trend Themes
1. Whimsical Business Backpacks - The trend towards more playful and stylish business backpacks like the Jung Business Backpack presents opportunities for disruptive innovation in product design and marketing for companies in the fashion and accessories industry.
2. Functionalized Business Backpacks - The increase in demand for business backpacks that cater to the needs of young professionals presents opportunities for disruptive innovation in product design and development for companies in the luggage and bag manufacturing industry.
3. Personalized Business Backpacks - The integration of personalized storage compartments in business backpacks like the Jung Business Backpack signals a growing trend towards customized accessories, presenting opportunities for disruptive innovation in technology and customer service for companies in the marketing and e-commerce industry.
Industry Implications
1. Fashion and Accessories - Companies in the fashion and accessories industry can capitalize on the trend towards more playful and stylish business backpacks by incorporating bright colors, unique patterns and other design elements to create products that appeal to young professionals.
2. Luggage and Bag Manufacturing - Companies in the luggage and bag manufacturing industry can take advantage of the increasing demand for business backpacks that cater to the needs of young professionals by incorporating features like padded laptop sleeves, ample storage space and drop protection technology to create products that meet customer needs.
3. Marketing and E-commerce - Companies in the marketing and e-commerce industry can leverage the trend towards personalized business backpacks by investing in technology that enables customers to customize their accessories during the purchase process, as well as by creating marketing campaigns that target the growing demand for customized products.