Set in the deserts of Egypt, the Avventura Nel Deserto June 2011 Jules Mordovets Velvet editorial is a black and white masterpiece. Unconventional in setting and style, the shoot is a refreshing change from the usual sex-centric fashion editorials that are sometimes flashy and over-the-top.
Photographer Marcus Ohlsson maintains a certain chemistry with Morovets throughout the shoot and the exquisite styling by Laura Bianchi fits the theme of the shoot to perfection. The diverse array of textures, patterns and prints in the clothing do not distract from the striking facial expressions and gorgeous settings -- in fact, all of these elements are working together to create a unified and cohesive image.
Most eye-catching in this rare shoot are the traditional accessories; among the gorgeous headpieces and flavorful jackets -- a camel! The design concept, photography, model and styling all work together in this brilliantly original editorial to create powerful imagery.
Desert Adventure Editorials
The June 2011 Jules Mordovets Velvet Spread is Unconventional
Trend Themes
1. Unconventional Fashion Editorials - This trend presents a disruptive innovation opportunity to showcase fashion in unique and unexpected ways, moving away from the traditional sex-centric approach.
2. Black and White Masterpiece - This trend offers a disruptive innovation opportunity to explore the power of monochrome photography to create visually striking fashion editorials.
3. Incorporating Traditional Accessories - This trend presents a disruptive innovation opportunity to blend traditional and modern elements in fashion editorials, creating unexpected and captivating visuals.
Industry Implications
1. Fashion and Photography - This industry can take advantage of the trend of unconventional fashion editorials by pushing artistic boundaries and attracting new audiences.
2. Fashion Styling - This industry can embrace the trend of black and white masterpieces in fashion editorials by experimenting with different textures, patterns, and prints in monochrome.
3. Fashion Accessories - This industry can tap into the trend of incorporating traditional accessories in fashion editorials by showcasing unique and cultural pieces that add interest and authenticity to the overall visual narrative.