Two young men strap on their Nike shoes, equipped with Nike+ sensors and face off in a jumping contest.
The two men, identified only by their Twitter handles (@AirJanvier and @FeazellVince) choose their shoes and insert the new Nike+ sensors in the space designed for it under the sole of their left shoe. The Nike+ sensor is there to measure the height of their vertical jump. The results of their jumps are immediately displayed on screens in front of them.
A motivational score keeper shouts at them to get higher and beat the other one’s jump. The jumping contest starts with both jumpers reaching around 38 inches. However, before long the score keeper is on their backs demanding 40 inch jumps. In the end, they both reach 40 inches.
Sky-High Jump-Offs
Nike Puts Their Nike+ Device to Work in this Jumping Contest
Trend Themes
1. Wearable Technology - Nike+ sensors in shoes enable measurement of vertical jump, opening opportunities for wearable technology in sports performance tracking.
2. Gamification - Using a jumping contest to motivate and engage participants showcases the potential of gamification in fitness and training programs.
3. Real-time Data Visualization - Immediate display of jump height on screens demonstrates the value of real-time data visualization in sports competitions.
Industry Implications
1. Athletic Footwear - Nike+ sensors integrated into shoes create new opportunities for the athletic footwear industry to develop smart shoes.
2. Sports Technology - The use of Nike+ sensors and real-time data visualization presents possibilities for innovation in the sports technology industry.
3. Fitness and Training - Gamification of fitness challenges, like the jumping contest, offers disruptive innovation opportunities for the fitness and training industry.