The new Jump Force game for PlayStation 4 is soon to be released by Sony Interactive Entertainment and BANDAI NAMCO Entertainment. The product is an engaging and immersive venture into the world of three of anime's most celebrated characters — Naruto, Goku from 'Dragon Ball Z' and Luffy from 'One Piece.'
The Jump Force game is marketed in a highly interesting and attention-captivating way in the Shinjuku Station Metro Promenade on the Tokyo Metro Marunouchi Line. Three holes — about 15 meters in length, have been delved into the wall. Each one is the supposed aftermath of each character's signature move. This includes Goku's 'Kamehameha Wave,' Naruto's 'Rasengan,' as well as Luffy's 'Gomu Gomu No Red Hawk.’
Anime-Inspired Video Game Ads
Sony & BANDAI NAMCO's Jump Force Game is Interestingly Marketed
Trend Themes
1. Anime-inspired Video Game Ads - The use of anime-inspired advertisements for video games can be a disruptive innovation for marketing strategies in the gaming industry.
2. Immersive Gaming Experience - Creating immersive video games that offer players exciting and engaging gameplay featuring popular anime characters can be a disruptive innovation in the gaming industry.
3. Interactive Marketing Techniques - Using interactive marketing techniques, such as the hole-in-the-wall concept employed by Sony and BANDAI NAMCO, to market video games can be a disruptive innovation in the advertising and media industries.
Industry Implications
1. Gaming Industry - The gaming industry has an opportunity to use popular anime characters and immersive gameplay experiences to attract a wider audience and create a new wave of gamers.
2. Advertising Industry - The advertising industry can incorporate interactive marketing techniques, such as the hole-in-the-wall concept, to create innovative and attention-grabbing campaigns for various products and services, not just video games.
3. Entertainment Industry - The entertainment industry can create new opportunities to partner with video game developers to produce immersive gaming experiences and reach a wider audience.