Julie Helles Erikson created a unique woven garment with digital elements -- she blended a physical piece with QR codes to introduce the different personalities of whoever wears it. Communication exists through a plethora of mediums beyond verbal translation, such as what we wear and how we interact online. Specifically, online platforms give users a sense of control over what they choose to show or hide, enabling the power of curation. This allows one to curate several personalities to fit every part of their life -- whether that be for our family, our friends, our professional life or who we want to be. This jacket brings together both the online and offline world.
The piece makes use of a camera phone as the key to unlock the different personalities of the wearer. It has woven QR codes, that once scanned, link to the wearer's social media accounts and with movement, the piece unfolds to reveal new QR codes that open more information. The jacket aims to represent the 21st century and how everyone owns several personalities with the accessibility of the online world.
QR-Coded Jackets
Julie Helles Erikson Blends Physical Aspects with Digital Elements
Trend Themes
1. Blended Physical-digital Garments - Disruptive innovation opportunity: Explore the integration of physical garments with digital elements to create unique and interactive clothing experiences.
2. Power of Curation - Disruptive innovation opportunity: Develop platforms or tools that allow users to curate and showcase different aspects of their personality in various contexts.
3. Integration of Online and Offline Worlds - Disruptive innovation opportunity: Create products or experiences that seamlessly integrate the online and offline worlds, providing new ways for people to express themselves.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Apply digital technologies, such as QR codes, to revolutionize fashion and apparel, offering interactive and personalized clothing.
2. Social Media and Online Platforms - Disruptive innovation opportunity: Develop tools or features that enable users to effortlessly showcase different facets of their personality across multiple social media and online platforms.
3. Technology and Wearables - Disruptive innovation opportunity: Combine technology and wearables to create smart garments that enhance personal expression and connectivity in the digital era.