Julian Zigerli campaign boasts collaged and conceptual elements that are brought to life by graphic designer and photographer Yves Suter. This Swiss label's Fall/Winter 2016 advertorial stays true to its avant-garde brand aesthetic and showcases a mix of its latest womenswear and menswear offerings.
Inspired by imagery from the 80s and early 90s, this campaign consists of modern fashion picks that are juxtaposed with vintage family photographs -- sourced from designer Julian Zigerli's personal collection.
Merging collaged imagery with overexposed and retro family photos, this series of ads is captivating and nostalgic without losing its contemporary edge. When describing his latest offering, Zigerli explains how "colours and shapes of the (90s) era are translated via vibrantly rich wools in primary colours and deconstructed digital prints."
Collaged Fashion Marketing
The Latest Julian Zigerli Campaign is Artfully Conceived
Trend Themes
1. Fashion Collage - Fashion brands can incorporate the art of collage in their marketing campaigns, using various mediums to create unique and eye-catching visuals.
2. Mix of New and Old - Combining modern fashion with vintage elements can create a unique and nostalgic brand aesthetic for companies looking to stand out in the fashion industry.
3. Juxtaposition Advertising - Juxtaposing different elements, like vintage family photos and modern fashion, in advertisements can create a memorable and attention-grabbing campaign.
Industry Implications
1. Fashion - Fashion labels can use collage and vintage/futuristic juxtapositions for advertisements to create avant-garde brand aesthetics.
2. Photography/graphic Design - Graphic designers and photographers can offer their skills to fashion brands to create unique and interesting collages for advertising campaigns.
3. Marketing/advertising - Marketing professionals can use the art of collage and juxtaposition to create captivating campaigns for different industries.