The Julia Johanson Temperley London Autumn Winter 11/12 campaign is the picture of upscale etherial elegance. Striking the perfect balance between vintage chic and modern strength, Johanson's rare and classic beauty epitomizes the collection's story. The Fall-Winter line is based around intricate detailing juxtaposed against gorgeous and contrasting neutrals.
Body-hugging silhouettes that frame Johanson's hour glass to perfection, cropped blazers and flowing full length gowns make up the brand's look this season. The campaign, lensed by Adam Whitehead, is a striking outdoor shoots that uses nature's complexities to bring out the elements of the clothes that thread together to create a striking style story.
Implications - The rise of blogging, viral videos and social media has left the impact of print ads across the majority of industries dwindling. The fashion industry is a notable exception, where striking still imagery is used to show consumers up and coming seasonal fashion sin a story telling context that helps target certain styles to particular niche markets.
Gripping Greek Goddess Shoots
Julia Johanson Temperley London Spread is Etherial and Elegant
Trend Themes
1. Vintage Chic Fashion - Opportunity for disruptive innovation in creating modern collections with classic beauty and intricate detailing.
2. Nature-inspired Fashion Shoots - Opportunity for disruptive innovation in utilizing outdoor environments and nature's complexities to enhance clothing aesthetics.
3. Print Ads in Fashion Industry - Opportunity for disruptive innovation in leveraging striking still imagery to engage consumers and target niche markets.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in creating vintage chic collections with modern elements and intricate detailing.
2. Photography - Opportunity for disruptive innovation in outdoor fashion shoots that incorporate nature's complexities to enhance the visuals.
3. Marketing and Advertising - Opportunity for disruptive innovation in using print ads to convey fashion stories and target specific consumer segments in the industry.