The Mophie Juice Pack Pro is a new iPhone battery pack/case that offers up to 150 percent extra battery life. The case more than doubles the battery life of the iPhone 4/4S, while protecting it from everyday hazards.
The charge of the case is indicated by four small LED lights. In addition to boosting your phone's battery life, the Juice Pack Pro is designed to protect your smartphone against whatever life throws at you. The case is resistant to water splashes, sand, dust, vibration and the shock and impact from falls. The battery pack also comes with a belt clip, making it easily one of the manliest iPhone power packs on the market today. Mophie's new power pack is out now and is priced at $150.
Rugged Smartphone Power Cases
The Mophie Juice Pack Pro More than Doubles the 4S' Battery Life
Trend Themes
1. Rugged Smartphone Cases - The rising trend of rugged smartphone cases appeals to consumers who prioritizes protection and durability of their device.
2. Portable Charging Solutions - The trend of portable charging solutions addresses consumers' need for charging their devices on-the-go and can be applied to a wide range of electronic devices.
3. Consumer Electronics Accessories - With the rise of customizable and functional smartphone accessories, there is an opportunity for businesses to innovate and create accessories that complement their consumer electronics products.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the trend of rugged smartphone cases by incorporating durable design elements into their products.
2. Mobile Accessories - There is a disruptive innovation opportunity for businesses in the mobile accessories industry to make portable charging solutions that are sleek yet powerful.
3. Fashion and Apparel - The trend of customizable and functional smartphone accessories provides a disruptive innovation opportunity for businesses in the fashion and apparel industry to enhance mobile device functionality while still maintaining a stylish design.