Looking through Judith Supine's portfolio is like peering into the soul of one of New York's hardest working street artists. The Brooklyn-based artist is known for placing his colorful pieces in some of the city's most divergent and well-travelled spots, including one of the lakes in Central Park, underpasses, and bridges.
One of my favorite things about Judith Supine's street art is that he relies heavily on found materials, including old paint, and other objects he finds while scavenging through the Big Apple. Many of the magazine material he uses come from dentists' offices, libraries, and other city spots that possess old magazines.
One of the biggest criticisms levied against the modern art world is that it is elitist and does not connect with real people. Judith Supine and other artists of his ilk should be celebrated as the men and women who are bringing art back to the average person. Walking around the streets of New York and seeing one of Judith Supine's intricate pieces is like viewing an exhibit at MoMA or the Gagosian Gallery.
Kudos to Judith Supine for closing the separation. Click through the gallery to see some of his best work.
Implications - A few years ago, graffiti was considered the red-headed stepchild of the art world. Criticized as talentless vandals, street artists were left out of most contemporary art canon discussions. In the last few years, that has changed and street art has become one of the most popular subgenres of the art world. A company can capitalize on this opinion shift by teaming up with a famous graffiti artist to create viral marketing or special co-branded products. By teaming up with these cutting-edge artists, the company shows a commitment to the art world and to being avant-garde.
Big Apple Street Art
Judith Supine Brings His Collages to the Streets of New York
Trend Themes
1. Graffiti Renaissance - Bringing street art into the mainstream, companies can collaborate with graffiti artists to create innovative marketing campaigns and co-branded products.
2. Art Accessibility - Artists like Judith Supine are bridging the gap and making art more accessible to the general public, presenting opportunities for businesses to promote art as a form of everyday expression and engagement.
3. Found Material Art - The use of found materials in street art, as seen in Judith Supine's work, can inspire businesses to explore sustainable and eco-friendly practices in product design and manufacturing.
Industry Implications
1. Marketing and Advertising - Collaborating with graffiti artists can lead to disruptive marketing campaigns and help brands establish themselves as edgy and culturally relevant.
2. Art Galleries - Embracing street art and showcasing the works of artists like Judith Supine can attract new audiences and redefine the art gallery experience.
3. Sustainable Fashion - The use of found materials in street art can inspire innovative approaches to sustainable fashion, where companies can repurpose existing materials to create unique and environmentally friendly garments.