J.Press introduces its new Ivy League collection of apparel designed for the Fall/Winter 2021 season at London's Garbstore boutique. The brand was founded about 120 years ago by Jacobi press in the Connecticut Yale campus. It grew a strong following due to its preppy menswear designs before it was acquired by Onward Kashiyama in 1986 for a wider growth.
The new seasonal capsule features a wide selection of oversized Oxford shirts, along with some wide fitted adjustable pleated pants, some heavyweight sweaters for the colder seasons, hoodies, and more. All of these are detailed with the traditional bold text details in contrasting hue. The varsity collegiate themed fall-ready apparel are all available to shop online at the Garbstore.
Ivy League-Themed Fall Fashion
J.Press Launches Its New FW21 Collection at London's Garbstore
Trend Themes
1. Collegiate Fashion - There is an opportunity to innovate in the fashion industry by creating more college-inspired fashion for both men and women.
2. Oversized Apparel - The oversized trend has grown in popularity and can be applied to various types of apparel including shirts, pants, and sweaters.
3. Preppy Style - Preppy fashion can be modernized through the use of bold text details and contrasting hues.
Industry Implications
1. Fashion - Fashion brands can incorporate Ivy League-inspired designs to appeal to consumers looking for preppy, collegiate styles.
2. Retail - Retailers can stock up on oversized apparel in various styles and designs to appeal to consumers looking for comfortable yet stylish options.
3. Textile - Textile manufacturers can produce bold and colorful fabrics to be used in the making of preppy and collegiate-inspired apparel.