The Los Angeles-based clothing company Joyrich has recreated everyone’s favorite fashion "don’t" for the Joyrich Fall/Winter 2010 lookbook. Carrie Bradshaw said in the ‘Sex and the City’ television series that a scrunchie is one extra that no New York woman would be caught dead in. It looks like for once, Carrie has got it all wrong.
In the Joyrich Fall/Winter 2010 collection, the scrunchie gets a rocked-out update that are bound to sit atop the heads of fashion followers everywhere.
Scrunchie Comebacks
The '90s "It" Accessory in the Joyrich Fall/Winter 2010 Lookbook
Trend Themes
1. Scrunchie Revival - The comeback of the scrunchie as a fashionable accessory presents opportunities for businesses to capitalize on the nostalgia trend and create modern, trendy versions of the classic hair accessory.
2. Fashion Nostalgia - The resurgence of '90s fashion, including the scrunchie, offers opportunities for fashion brands to tap into consumers' desire for retro-inspired styles and capitalize on the nostalgia trend.
3. Hair Accessories Renaissance - The renewed interest in hair accessories, exemplified by the return of the scrunchie, creates opportunities for businesses to innovate and create new, stylish accessories for the hair care market.
Industry Implications
1. Fashion Apparel - The scrunchie's comeback in the Joyrich Fall/Winter 2010 collection highlights opportunities for clothing brands to incorporate scrunchies as trendy accessories and attract nostalgic consumers.
2. Beauty and Personal Care - The revival of scrunchies presents opportunities for beauty and personal care companies to develop innovative hair accessories and capitalize on the resurgence of interest in hair care products.
3. Retail and E-commerce - With the scrunchie's resurgence, retailers and e-commerce businesses can take advantage of the trend by offering a wide variety of scrunchie options, catering to the growing demand for fashionable and nostalgic accessories.