As much as we love to revel in these hot summer days (some more than others), it's important to start thinking about the cooler months, especially those who want to stay ahead of the fashion game; enter the Joyrich AW11 collection. This colorful hipster line is full of great pieces that can be mixed and matched in a multitude of ways thanks to its eclectic aesthetic.
Inspired by the idea of music and clothes' ability to shift the attitude of rebellions, take London and New York in the '70s as examples, the Joyrich AW11 collection explores this relationship in its designs. With a ton of slogan tees, bright hues and playful patterns, the Joyrich AW11 collection also shows the impact that street art can have on fashion.
Colorful Hipster Clothing
The Joyrich AW11 Collection Shows the Rebellious Nature of Fashion
Trend Themes
1. Eclectic Aesthetic - Creating clothing lines with a mix and match approach and vibrant colors can disrupt the fashion industry by offering consumers more creative freedom in their personal style.
2. Rebellious Attitude - Designing fashion collections inspired by rebellious attitudes and cultural movements can create disruptive innovation opportunities for brands looking to attract the younger generation.
3. Street Art Influence - Incorporating street art elements into fashion designs allows for disruptive innovation in the industry by infusing urban art culture and breaking away from traditional aesthetics.
Industry Implications
1. Fashion - The fashion industry can take advantage of the eclectic aesthetic trend to offer customers more options for personal expression and disrupt the traditional fashion landscape.
2. Streetwear - The streetwear industry can embrace the rebellious attitude trend to attract young consumers seeking fashion that aligns with their attitudes and values.
3. Art and Design - The art and design industry can tap into the street art influence trend to create innovative collaborations and products that merge the worlds of fashion and urban art.