Exaggerated Ruffle Attire

The Morris and the Fishgirl Collection by Joyce Wong is Conceptual

SPARKS OF FOLK: 'MORRIS AND THE FISHGIRL' BY JOYCE WONG
Hong Kong-based designer and LCF graduate Joyce Wong embraces exaggerated ruffles and painterly prints in her latest collection entitled 'Morris and the Fishgirl'. The talented up-and-comer brings her Scottish fisherwoman inspiration to life with voluminous garments that mimic the movement and transparencies of flowing water.

Ragged hems, ribboned accents and bells are some of the bold accents displayed in this eccentric catalog that marries a fisherwoman concept with dancer inspired themes.

Marrying folky traditions with contemporary design lines, the 'Morris and the Fishgirl' collection by Joyce Wong embodies an eccentrically elegant air. This conceptual line of womenswear combines architectural elements with feminine design details that form a unique translation of the designer's signature aesthetic.
Trend Themes
1. Exaggerated Ruffle Attire - Opportunity for disrupting traditional fashion design with bold, voluminous and eccentric garments
2. Painterly Prints - Opportunity for disrupting fashion industry with unique prints and patterns inspired by art
3. Fusion of Folk and Contemporary - Opportunity for disrupting fashion industry with a unique combination of traditional and modern fashion design elements
Industry Implications
1. Fashion - Opportunity for the fashion industry to embrace bold, voluminous and eccentric garments to create a new trend
2. Art - Opportunity for the art industry to inspire and collaborate with the fashion industry in creating unique prints and patterns
3. Textile - Opportunity for the textile industry to provide innovative, lightweight and flowing fabrics for the fashion industry

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