Anyone who loves dogs can appreciate the sheer joy a dog displays while riding in a car, especially if they have the wind in their face. So choosing a dog to illustrate the joy of Cadbury chocolate was spot on, even if chocolate is poisonous to dogs.
Shot in the Oran Park Raceway in Sydney, the advertisement features the joyful delight of several dogs being treated to a ride in a Cadbury-purple Lamborghini. The music from a Strauss waltz juxtaposing dangling tongues, flying fur and a speeding purple Lamborghini really does communicate joy—but does it make you want Cadbury chocolate?
Using Pets to Sell Candy
Dogs in a Purple Lamborghini Joyvertise Cadbury Chocolate
Trend Themes
1. Pet-themed Advertising - Businesses can leverage the emotional connection between pets and humans to create powerful advertising campaigns.
2. Emphasis on Joy and Happiness - Brands can focus on delivering a joyous and uplifting message to their audience to differentiate themselves from competitors.
3. Unlikely Pairings - Combining unexpected elements in advertising, such as dogs and a Lamborghini, can capture viewers' attention and make a lasting impression.
Industry Implications
1. Pet Products - Companies that offer pet products can incorporate the joy and happiness that pets bring into their marketing strategies.
2. Chocolate Industry - Chocolate companies can explore unique and creative ways to advertise their products, like using pets to showcase the feelings associated with chocolate consumption.
3. Automotive Industry - Car manufacturers can benefit from creative collaborations with other industries, such as incorporating beloved pets in their advertisements to connect with animal lovers and potential customers.