Luxurious Basketball Collections

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The Joshua Sanders Spring/Summer Collection Expresses Sport Love

The Joshua Sanders Spring/Summer 2014 collection is a luxurious take on street and athletic wear.

The up-and-coming brand combines the Italian commitment to quality and craftsmanship, with a larger, more functional view of fashion and sport. Sanders was inspired by one sport in specific -- basketball -- and his two favorite cities -- Los Angeles and New York -- when creating this collection.

The fledgling designer is a stickler when it comes to details, including things like his basketball hero's (Shaquille O'Neal and Michael Jordan) numbers on the sneakers. Stand out items include leather back-packs, high-top trainers and classic slip-ons, all fashioned in a modern white, black and orange color palette. Basketball fans are sure to appreciate this gorgeous collection!
Trend Themes
1. Luxury Streetwear - The Joshua Sanders Spring/Summer collection merges luxury and athletic wear, creating disruptive innovation opportunities for upscale streetwear brands.
2. Athleisure Fashion - The collection's fusion of fashion and sport presents a disruptive opportunity for the athleisure industry to create high-end athletic-inspired clothing.
3. Nostalgic Sportswear - By incorporating iconic basketball elements, the collection taps into the trend of nostalgic sportswear, offering disruptive innovation potential for brands looking to blend retro aesthetics with modern luxury.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can draw inspiration from the Joshua Sanders collection, leveraging the fusion of high fashion and athletic wear to create disruptive offerings.
2. Streetwear - The collection's combination of luxury and streetwear opens up disruptive opportunities for the streetwear industry to elevate its aesthetic and reach a high-end market.
3. Athleisure - The athleisure industry can look to the Joshua Sanders collection for inspiration on integrating sportswear elements into upscale fashion, disrupting traditional athletic clothing.

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