With autumn just around the corner, Jose Cuervo is helping fans welcome the Pumpkin Spice Latte season with a pumpkin spice-inspired cocktail — perfect for sipping on a crisp fall night. Appropriately dubbed the Jose Cuervo Pumpkin Spice Daisy, the new branded cocktail "combines the tartness of fresh lemon juice with the sweetness of orange juice and is topped with a pumpkin spice salted rim."
The make the Jose Cuervo Pumpkin Spice Daisy fans will need 2 oz Jose Cuervo Tradicional Añejo, 0.75 oz lemon juice, 0.25 oz orange juice OR squeeze of an orange slice, 0.5 oz honey syrup (honey thinned out with a bit of water). Combine these ingredients, shake and strain over a pre-rimmed lowball glass with ice. To make the Pumpkin spice rim, fans can combine 1 tbsp of pumpkin spice with 1 tsp of sugar and 1 tsp of salt on a plate and mix.
The delicious Jose Cuervo Pumpkin Spice Daisy is perfect for consumers looking to "spice" up their favorite fall cocktail.
Pumpkin Spice Tequila Cocktails
Enjoy PSL Latte Season with the Jose Cuervo Pumpkin Spice Daisy
Trend Themes
1. Pumpkin Spice-inspired Beverages - Opportunity for beverage companies to create their own pumpkin spice-inspired drinks to capitalize on the fall season trend.
2. DIY Cocktail Kits - Opportunity for companies to create DIY cocktail kits that offer unique blends of ingredients and flavors for consumers to experiment with at home.
3. Flavored Rim Salt and Sugar Mixes - Opportunity for companies to create flavored rim salt and sugar mixes to enhance the taste and experience of cocktails for consumers.
Industry Implications
1. Alcoholic Beverages - With seasonal trends like pumpkin spice, there's an opportunity for alcoholic beverage companies to create their own unique flavor combinations to attract customers year-round.
2. Home Cocktail Kits - The rise in home bartending and DIY cocktail culture presents a disruptive innovation opportunity for companies to create convenient and unique cocktail kits for consumers to experiment with at home.
3. Flavor Enhancers - The popularity of flavored rim salt and sugar mixes creates an opportunity for companies to create innovative and unique flavor enhancers for drinks such as infused simple syrups, bitters, and liqueurs.