JOOOS fitting rooms, located in Hangzhou, China aims to bridge the gap between the online and offline shopping worlds through offering a retail store that combines the convenience of ecommerce, with the immersive experience of physical retail.
The store is comprised of the top 100 brands sold through the online retailer Tmall, and serves as a physical extension, of the online experience. On the exterior of the building and accessible from the street is an interactive display, which enables consumers to browse through the available collection before entering the store, effectively connecting the physical and ecommerce experiences. To make the store even more appealing, each of JOOOS' distinctively designed fitting rooms is complete with a selfie station, a make-up area and a rest area.
The in-store retail experience was designed to be compatible with online retail, complementing the process, instead of competing against it. Photo Credits: designboom, archdaily
Physical eCommerce Fitting Rooms
The JOOOS Fitting Rooms Connect Online and Offline Retail
Trend Themes
1. Bridging Online and Offline - The JOOOS fitting rooms connect the online and offline shopping worlds, providing a seamless retail experience.
2. Immersive Retail Experience - JOOOS' fitting rooms offer a unique and immersive retail experience through the integration of features like selfie stations and make-up areas.
3. Retail Store Extensions - Physical eCommerce fitting rooms like JOOOS serve as physical extensions of online retail, blurring the lines between the two channels.
Industry Implications
1. Fashion Retail - The JOOOS fitting rooms primarily cater to the fashion retail industry, providing a new approach to enhance the customer shopping experience.
2. Ecommerce - The integration of physical fitting rooms with ecommerce platforms presents innovative opportunities for the ecommerce industry to expand their reach and offer enhanced convenience.
3. Retail Technology - The use of interactive displays and innovative features in JOOOS' fitting rooms creates opportunities for the retail technology industry to develop new solutions for seamless online-to-offline shopping experiences.