Getting into the mindset of Jonny Lennon--who is also known as the gate keeper, and the "barbarian at the gate"--one of New York City’s most notorious doormen, is an interesting foray into finding out what makes the velvet rope lift for admittance.
Jonny Lennon, in his urban rocker-chic styles, is, admittedly, unimpressed by much, and headlines his own rock-band, which is a surefire future success. One thing that makes Jonny Lennon stand out from the regular glitz and glam of the NYC nightclub scene is his effortless urban rock-chic garments, and casual, laid-back attitude.
Gatekeeper Style
The Jonny Lennon Fashion Guide to Mastering the NYC Scene
Trend Themes
1. Urban Rocker-chic Style - There is an opportunity to disrupt the fashion industry by creating a line of rock-inspired garments that have a comfortable, laid-back feel.
2. Nonchalance as a Vibe - Brands can disrupt the luxury nightlife industry by creating venues that have a laid-back, chill vibe instead of the typical high-energy, flashy atmosphere.
3. Personalization in Fashion - There is an opportunity for customization in the fashion industry to allow customers to create and design their urban rock-chic style pieces to fit their individuality and personality.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating the urban rocker-chic trend into their clothing lines to cater to the punk-rock generation.
2. Nightlife - There is an opportunity to disrupt the nightlife industry by creating laid-back venues that offer a personal, nonchalant experience for guests.
3. Music - The music industry can benefit from promoting up-and-coming rock bands that have a unique style and attitude, like Jonny Lennon and the Gatekeepers.