The Jolly Tracker is an innovative wearable device that is desiged to monitor how much you smile. Created by the McKinney ad agency, this ad cajoles you to smile by delivering electric shocks to your face.
Now this may seem like an odd way to get people smiling, but it appears that the threat of shock does in fact effectively encourage people to get their smile on.
The apparatus is surprisingly simple. It consists of five electrodes that are place on your face. Two of the electrodes monitor the movement of your muscles and two provide the shock effect. The entire system is hidden by a mask of fake snowy facial hair which perfectly fits in with the festive season.
The Jolly Tracker is a technological apparatus and publicity initiative that delivers an important message -- it's important to smile whenever you can.
Smile-Inducing Wearables
The Jolly Tracker Shocks Your Face Into Smiling
Trend Themes
1. Smile-tracking Wearables - Opportunity to create wearable devices that track smiling behavior.
2. Behavioral Shock Therapy - Opportunity to leverage shock therapy to motivate behavior change in various industries.
3. Affective Computing - Opportunity to develop technology that can recognize and respond to human emotions.
Industry Implications
1. Marketing and Advertising - Opportunity to create novel and engaging campaigns using wearable technology.
2. Health and Wellness - Opportunity to use similar shock therapy to treat mood disorders and promote positive behaviors.
3. Entertainment and Gaming - Opportunity to create immersive experiences that leverage affective computing to respond to user's emotions.