JoJo Siwa’s new game ‘JoJo Siwa: Worldwide Party’ has just been released by Outright Games. The game follows the player through ten fantasy lands as they ride on spaceships, jet skis, and rollercoasters while JoJo Siwa’s extensive pop discography is played. Siwa began her reality and dancing careers in 2014, and since then, thanks to her partnership with Nickelodeon, she has released a multitude of themed offerings like music, games, and apparel.
Siwa’s biggest hits, including ‘D.R.E.A.M.,’ ‘Hold the Drama,’ and ‘It’s Time to Celebrate!’ have been reimagined to include controller movement so players can jump, run, and fly to the beat. By earning gift boxes on each level, fans may unlock dress-up costumes from JoJo's spectacular tour wardrobe, completing the popstar appearance.
The ‘JoJo Siwa: Worldwide Party’ game is now available on Xbox One, Xbox Series X|S, PS4, PS5, and Nintendo Switch for $39.99 USD.
Teen Influencer-Backed Games
'JoJo Siwa: Worldwide Party' Has Launched on Major Gaming Platforms
Trend Themes
1. Influencer-backed Games - Opportunity for game developers to collaborate with popular social media influencers and leverage their following to promote games.
2. Music Integration in Gaming - Disruptive innovation opportunity to create games that heavily feature music and allow players to interact with it in new ways.
3. Crossover Merchandising - Opportunity for merchandise to be tied into gaming experiences, creating a broader revenue stream for brands.
Industry Implications
1. Gaming - Continued evolution of gaming experiences through collaborations and outside-of-the-box thinking creates opportunities for growth and deeper engagement with audiences.
2. Influencer Marketing - More and more influencers are venturing into new media and entertainment verticals, expanding their reach and monetization opportunities.
3. Music Industry - Integrating music with gaming can create innovative marketing opportunities for musicians and widen the reach of their fanbase.