Joico is helping consumers embrace their natural hair texture all season long with its three featured styling products. As patio season is in full swing, Joico wants consumers to feel their best by helping them tame frizz and maintain luscious curls all summer.
One featured product is the Curl Confidence Creme. Users can celebrate their natural curls and texture while hydrating their hair, leaving a natural shine. The Humidity Blocker is ideal for humid summer days. It boasts a light-hold with a 24-hour shine shield against static and frizz. In addition, Joico's Zero Heat Air Dry Styling Creme provides a long-lasting air-dried style. It is ideal for those on the go, as it allows users to style their hair within seconds.
Natural Hair Styling Products
Joico Offers Hair Products to Embrace All Hair Texture
Trend Themes
1. Natural Hair Care - The use of natural ingredients in hair products and styling tools presents potential opportunities for companies to create eco-friendly hair care solutions.
2. Frizz Control - Developing innovative anti-frizz technology can give companies an edge in the hair care market as more people seek to tame their natural hair texture.
3. Air-drying Products - As consumers look for quicker and healthier ways to style their hair, there is a growing demand for air-drying products that can create salon-worthy results without the use of heat tools.
Industry Implications
1. Beauty - Natural hair care products are disrupting the traditional beauty industry and providing new opportunities to tap into the growing demand for eco-friendly solutions.
2. Personal Care - As consumers become increasingly health-conscious, there is a growing demand for personal care products that are free from harmful chemicals and unnecessary additives.
3. Fashion - Natural hair care products and styling tools are empowering consumers to embrace their unique hair texture and incorporate it into their personal style, presenting new fashion opportunities.