Virgil Abloh introduces a new range of footwear designs for the Fall/Winter 2019 season during Paris Fashion Week recently -- one of the standout footwear models was the new 'Jogger sneaker.' It is designed with performance in mind, boasting elements that can serve athletic purposes. The overall exterior structure is chunky, sitting atop a Vibram midsole foundation that is similar to the HOKA ONE ONE design.
There are three colorway options available for the new Jogger sneaker. There is a muted iteration that features a black and white shell along with suede materials, with brighter options of orange and yellow or blue and green. On the heel, there are branding accents that read "LEFT" and "RIGHT" to label each foot along with the signature OFF-WHITE arrow emblem on the side.
Chunky Sporty Luxe Sneakers
OFF-WHITE's Jogger Sneaker Has a Vibram Midsole for Athletic Elements
Trend Themes
1. Chunky Sneakers - There is an opportunity to introduce new designs that blend fashion and athletics for chunky sneaker fans.
2. Performance-inspired Footwear - There is an opportunity to create trendsetting performance footwear that utilizes athletic elements.
3. Multi-color Sports Fashion - There is a chance to incorporate multiple colorways within sports fashion products for consumers who like to make a statement with their style.
Industry Implications
1. Footwear Industry - There is an opportunity for companies to innovate in the market of fashion-oriented sports footwear.
2. Fashion Industry - There is an opportunity for designers to create a new category of sporty fashion that can appeal to consumers who desire both style and functionality.
3. Athletic Gear Industry - There is an opportunity to integrate athletic elements in fashion products that can serve the purpose of both an athletic gear and fashion item.