Streetwear giant Supreme taps the talents of Joel-Peter Witkin on a new collaborative collection designed for the Fall/Winter 2020 season. The two officially drop the fifth capsule for the colder seasons in correlation to the fashion label. The main inspiration behind the capsule explores Witkin's evocative artwork that falls on the lines of the conventional notions that explore spirituality, desire, as well as mortality.
The visuals are drawn from earlier photography history capturing religions and paintings done by artists such as Picasso, Balthus, and much more. The capsule is made up of a hoodie and two graphic tees along with three images by Witkin. The images include 'Harvest,' 'Sanitarium,' and 'Mother and Child (With Retractor, Screaming).'
Evocative Collaborative Streetwear
Supreme Taps Joel-Peter Witkin on a Collaborative FW20 Capsule
Trend Themes
1. Collaborative Streetwear - Opportunity for brands to collaborate with artists and create unique, limited-edition collections that merge fashion with art.
2. Evocative Artwork - Growing demand for apparel featuring thought-provoking and emotionally powerful artwork, allowing consumers to express their individuality.
3. Cultural Inspiration - Trend of incorporating cultural references and historical artwork into streetwear, providing a fusion of fashion and art history.
Industry Implications
1. Fashion - Fashion brands can partner with artists to create exclusive collections that appeal to streetwear enthusiasts and art lovers.
2. Art - Opportunity for artists to extend their creativity beyond traditional mediums and collaborate with fashion brands to reach a wider audience.
3. Retail - Retailers can curate unique collaborations between brands and artists to attract customers seeking one-of-a-kind fashion pieces.