Trader Joe's Joe-Joe’s have a cult following and now the chain is expanding on the popularity of the sandwich cookies with a new version called Joe-Joe’s Slims. With all the delicious flavor of the originals, but a thinner profile, these new cookies are perfect for snacking.
Trader Joe's original Joe-Joe’s consist of two chocolate cookies sandwiching a sweet vanilla creme. The new Joe-Joe’s Slims are similar, but the cookies are even thinner with "the texture and snap of a cracker." There is also less creme in the middle, giving the cookies a lighter profile and making them easier for munching.
With a growing number of consumers looking for better-for-you snack options, the new Joe-Joe’s Slims are a lighter take on a popular treat.
Ultra-Thin Sandwich Cookies
Trader Joe’s Joe-Joe’s Slims are a Slimmer Take on an Iconic Cookie
Trend Themes
1. Lighter Snacks - Creating lighter versions of popular treats to cater to the growing demand for better-for-you snack options.
2. Thinner Profiles - Developing products with thinner profiles and unique textures to offer a new and enjoyable snacking experience.
3. Cult Following - Capitalizing on the cult following of a popular product by introducing variations that maintain the original flavor while adding a unique twist.
Industry Implications
1. Food and Beverage - Exploring opportunities to innovate within the food and beverage industry by developing lighter snack options and unique product textures.
2. Consumer Goods - Harnessing the demand for better-for-you snack options to disrupt the consumer goods industry by introducing lighter versions of popular treats.
3. Retail - Maximizing market appeal and customer engagement in the retail industry by offering variations of cult-favorite products with new profiles and textures.