Liya Kebede, Ethiopian supermodel and founder of the fashion brand lemlem, has created a capsule collection called Joe Fresh x lemlem. The collection features the stylish apparel and affordable prices that Joe Fresh consumers expect, but it's for a good cause as well. The clothing helps to support the lemlem Foundation, which is "dedicated to improving the lives of women in Africa by providing access to maternal health services and economic empowerment opportunities," according to a press release.
The Joe Fresh x lemlem capsule collection includes summery apparel for both women and girls, including swimwear and beachwear pieces. The items come in the bright stripes of lemlem's brand, including blue, fuschia, pink, and red. lemlem itself produces products in workshops around Ethiopia, giving local artisans jobs.
Charitable Ethiopian Fashion Collections
Joe Fresh x lemlem Features Designs by Liya Kebede
Trend Themes
1. Fashion for Good Causes - Brands can create capsule collections that support charitable causes and give back to the world.
2. Ethical and Sustainable Fashion - There's an opportunity to produce products in workshops and provide jobs for local artisans while promoting ethical and sustainable fashion practices.
3. Collaborations for Positive Impact - Companies can partner with social enterprises and community organizations to create products that contribute to positive social and environmental impact.
Industry Implications
1. Fashion - The fashion industry can leverage collaborations with charitable organizations to create stylish, affordable apparel that supports social causes.
2. Nonprofit - Nonprofit organizations can partner with fashion brands to raise awareness and funds for their causes through capsule collections and collaborations.
3. Social Enterprises - Social enterprises can collaborate with fashion brands to create sustainable and ethical products that promote fair labor practices and environmental stewardship.