UK-based photographer Jocelyn Allen found a muse in the most important people surrounding her -- her family. She wanted to explore the identity of each family member through her photography; even though they are all genetically similar, she wanted their individual personalities to show. This series of photographs is simply fascinating.
To do this, Jocelyn Allen took portraits of her subjects, then dressed in their apparel and took their positions herself for a second portrait. Once these portraits were aligned next to each other, the contrasts in personality can be seen.
Implications - Society has become very saturated with images in advertisements, causing consumers to become desensitized to their meaning. Images like these ones are great examples of how companies can develop advertisements with unique and meaningful graphics to catch their demographic's eye.
Time-Passage Portraits
This Series by Jocelyn Allen Flips Family Members
Trend Themes
1. Identity Exploration - Opportunity for businesses to create products and services that allow individuals to explore and express their unique identities.
2. Contrasting Personalities - Potential for companies to develop marketing campaigns that highlight the diverse personalities within a group or family.
3. Visual Storytelling - Disruption possibilities in the advertising industry by leveraging unique and meaningful graphics to capture consumer attention and stand out from the saturated market.
Industry Implications
1. Photography - Innovation opportunities in developing technologies and techniques that facilitate the exploration and expression of individual identities through photography.
2. Fashion - Opportunity to create clothing lines and accessories that allow individuals to showcase their unique personalities and express themselves through fashion.
3. Advertising - Potential for companies to disrupt the advertising industry by creating visually captivating campaigns that tell stories and resonate with consumers on a personal level.